“DEAL” has come to be a bad word. So we are told.
The culprit is aggregation. Why have a middle-man that provides no or negative value. The other culprit is designing the mobile experience using the web toolkit. Mobile phones are not just computers with smaller screens; they are personal belongings that can be personalized. And yet another culprit is that advertising, promotion and marketing, meant to be instant and real-time on location-based apps, are still produced the way agencies produced print ads in the eighties.