Twitter – Wasted Time or Lost Opportunity

Twitter is a place to tell the world something in all of 140 characters. I’m not about to explain that the underlying sms technology is what creates this limit and it is not a number based on user research or any fancy stuff of the sort. So it’s a great way to waste company time for personal gratification. After all, how can anybody say something in just 140 characters (including spaces). How’s 20-odd words going to convey anything meaningfully?

imageOkay, so you want to be the first to tell the world what’s happening around you. You want to get your thoughts out of your system so new ones can be born. You want to keep checking how many people are following you. And you want your employer to pay for all this. Shame on you. What a waste of time! And some of you even try to convince your marketing guys get a company account for some ‘brand building and preservation’. The world is about ‘conversations’ you say.

Sorry, but I just don’t get it. Okay, the Dalai Lama tweets his spirituality. And

Continue reading