When not all is well, people turn to astrology. Not ClickDocuments. They decided to use crowd-sourcing and approached a lively bunch of people for their predictions. Result: the ClickPredictions eBook that you can download free.
My Mantra – “Marketers should first realize that the perception (of their customers) is the only reality.”
Some tips for 2010:
Marketers should –
- Unlearn marketing as a ‘function’, learn that it’s a conversation and listen to what the customer communities are saying;
- Learn to communicate honestly without smoke and mirrors and forget about advertising (it is dead anyway) and media releases (too little value for what you pay);
- Ensure that their customers are educated on the ‘product’ they evangelise and stop exploiting their ignorance; (In today’s times you can’t run too far before word gets out to the whole market);
From the blog post of the launch on 20th Jan:- Continue reading