BlogQuotes: Marketing #1 November 20, 2009
Posted by Sunil Malhotra in BlogQuotes, Companies of the future, Everything 2.0, Marketing, Quotes, Thought leadership.Tags: client dealings, customer, Innovation, Marketing, relationship, Sunil Malhotra
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1. Customers are human beings, not statistical aberrations.
2. Always remember you’re a marketer, not a marketeer.
3. If the client is God, worship him. Don’t work for him.
© Sunil Malhotra. 2009
BlogQuotes: Spirituality #1 November 6, 2009
Posted by Sunil Malhotra in BlogQuotes, Quotes, Spirituality.Tags: God, I, Quotes, Spirituality, Sunil Malhotra
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1. God gives and forgives. Man gets and forgets.
2. The ‘I’ causes the effect.
3. Mantra=Om, Womantra=More.
©Sunil Malhotra. 2009.
BlogQuotes: Entrepreneurship #1 November 4, 2009
Posted by Sunil Malhotra in Business, Entrepreneurship, Everything 2.0, Innovation, Innovation 101, Leadership, Leadership Innovation, Management, Quotes, Thought leadership.Tags: Entrpreneurship, Leadership, Management, Mantra, Quotes, Sunil Malhotra
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Starting today ‘BlogQuotes’:
1. The only difference between ‘Leadership’ and ‘Management’ is that one creates a spark, and the other fights the fire.
2. The only mantra to learn – “Get out of your way”.
3. Be slow and steady in life yet hasten to fail.
© Sunil Malhotra 2009.
Designers w/o Borders September 30, 2009
Posted by Sunil Malhotra in Business, Companies of the future, Design Thinking, Entrepreneurship, Globalisation, Innovation, Thought leadership.Tags: Design, Ideafarms, India, Indo-Dutch collaboration, Industrial Design, Industrial Designers, Innovation, International Design, New Business Models, Sunil Malhotra, Sustainability
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World Trade Centre, Rotterdam, 25th September 2009. Indo-Dutch collaboration summit focused on Industrial Design. Hmmm … (Design Crossover).
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- A view of the audience
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- That’s me on the right!
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- Raijmakers & Oberdorf
Why they invited me to speak is still somewhat of a mystery considering I dropped off the Industrial Design radar towards the end of the last millennium. I guess it could’ve been because my company, Ideafarms, has been able to maintain a growing relationship between India and Europe over the last 8 years through projects and partnerships with Dutch and German corporations.
I’ve never been a champion of networking – I’ve actually often criticised some of my friends for using networking to get ahead – but am quite overwhelmed having been in the midst of some of the most ‘conscious’ designers of today. Jeroen 
Raijmakers of Philips and Jos Oberdorf of NPK Design are inspiring to say the least. I’m grateful to Ruchita Puri for the opportunity to meet them at the event.
From whatever was presented, it looks like good design can be really good business. There’s a case to be made out for a design collaboration without borders. Couple of good reasons here …
1. European design reflects high quality, the idiom being minimalistic and functional. Whereas India’s design sensibilities are more embellished. Their combination will raise the aesthetic appeal without compromising design values.
2. Pure economic tenets come into play when we see the sheer number of people both on the supply side (design talent is plenty in India) and the demand side (India is emerging as one of the largest markets). Leveraging the ‘great Indian talent pool’ is an opportunity.
3. The life sensibilities of India’s cultural make-up have always been in the mould of sustainability, something the world has woken up to only recently. Add to this the rich craft-based traditions and you have a universal design paradigm that’s as powerful as Buddhism.
Jump into this conversation folks. You don’t want to be left out. Really!
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The mask on the face of India Inc. June 30, 2008
Posted by Sunil Malhotra in Business, Culture, Globalisation, International.Tags: Branding, Business, Culture, Globalization, Mask, Sunil Malhotra, Thought leadership
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This is the first time I am trying to create a legitimate post. First timers generally make a hash of things and I don’t know if I’m going to be any different. That’s one of the problems with us writers. We can never seem to distinguish between a book, an essay, a newspaper column, a blog or whatever. Does a writer need to develop a micro-style at a lower level to make sure that a post does what a post is supposed to do?
I derive some pseudo-comfort when I look around me. I am Indian. My friends from other disciplines are also similarly challenged. My IT friends don’t seem to think they need to consider anything except programming. My business friends only think of number targets. My artist friends are perhaps the only refreshing exceptions to the rule.
Driving to work this morning I found myself asking why India’s business community looked so much like any other country’s especially since the physical and cultural characteristics resemble no other. I wondered if it had to do with our having discarded our ethnicity along the way or whether we had consciously worn the mask of the western world for the sake of convenience and our need for acceptance.
The one thing that’s clear to me is that it is a mask we’re wearing. What scares me is that most Indians in India and elsewhere have come to accept that this mask is actually the face God gave them. And what’s worse from my point of view is that they actually like the face that stares back at them through the mirror every morning.
I am reminded of a conversation from years ago – that most of the valuable research on ancient Indian philosophies and languages was being churned out by western researchers in western universities. (more…)
