I met a classmate a couple of weeks ago after 20-odd years. He’s doing stuff at the leading edges of – you guessed it – IPTV. The passion with which he explained the potential of the technology, and what it could do, sucked me into a discussion of fancy features; about how we could provide seamless interactivity with the back ends of Amazon, Walmart, Nike, D&G, etc. and how people could order pizzas from the comfort of their TV couches without as much as lifting a finger (after all, you’d only have to press a couple of buttons on the remote handset to achieve the impossible).
Whoa! Not so fast folks. The next time you are relaxing and watching your favorite TV program — think!
Think about the wonderful technology that has made our lives so entertaining. You can now recline in your favorite couch, sip a drink and munch away at crispies. Think about the power of surfing through channels with your beautifully contoured remote handset. With IPTV, the possibilities are endless at least at this point in time. Think about how our forefathers missed out on this marvel of technology. Think! Because our minds are all powerful and they have taken us over.
Perhaps we tech things for granted!
It sure must make us feel great? Superior? Powerful? … empty? Huh! whawasthat???
Think about what it took to get this technology to your fingertips. Think about the enormous quantities of that wonder material called plastic that got dumped in landfill and rendered the land sterile for all times. Think of the effluents it generated during its manufacture and got dumped in the ocean for marine consumption. Think about the marvel of the printed circuit board and the fact that it just cannot be recycled, biodegraded or anything like that. Only dumped!!
My concern for the “softer” issues has grown and is reaching urgent proportions. I can ‘feel’ their presence whichever way I turn. Their manifestations however, I cannot touch, smell, taste, see or hear. I believe these issues require “hard” insights and decisions and each one of us acting in global concert.
Strangely enough, the “softer” the issues, the harder I find to wish them away. And even more curious is the fact that I cannot find a way to resolve them through our proven, erstwhile as well as current, business philosophies and methods. The issues loom large and threaten the very existence of our planet and consequently, humankind.
The issues I’m bringing into focus are about ecology preservation, environmental friendliness, recycling potential, biodegradability, resource replenishment, alternative energy and sustainable development. Big words that have high jargon potential and are becoming fashion statements in social and political (G5 Summits) gatherings.
At the heart of these issues is an attitude. The attitude that the power of money bestows. Of possessing before belonging. Of usurping before sharing. Of depleting before replenishing. Without even an iota of guilt or remorse. Thereby fueling the mindless race for material acquisition.
I for one have clearly understood that the earth’s resources are finite and will soon run out if this mindless consumption is not stopped. What we choose to take from nature into our service will have to be returned in some form. And believe me, the time for theorising or mustering majority support is already behind us. The mushroom of the last two decades has already crept upon us and it is for us to find alternatives that will plan future preservation.
Degradation of environment reflects a degeneration of human values.
Why is the world …
… HyperTexting, HyperSurfing, HyperReacting …. HYPERLIVING !!!
Borrowing the words of Mahatma Gandhi – ‘the Earth has enough to satisfy the need of all the people, but not for satisfying the greed of some.’
<Everything> we’re doing is </Nothing.>
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