3 Hyperlocal Marketing Success Factors

Traditional marketing focuses on the needs and wants of customers. What drives needs and wants are problems.

Nobody likes to admit they have problems, but the truth is we all do. We may not be getting quality sleep because we need a better mattress. Or we may not entertain as much as we would like because we are embarrassed about our outdoor environment.

Call it what you wish, just recognize that the needs and wants of your future customers are the result of real or perceived problems.

Problems require solutions, and businesses that can effectively and appropriately respond to them will earn the business.

Your local business is ideally positioned to do exactly that. It’s the crux of hyperlocal marketing.

via 3 Hyperlocal Marketing Success Factors.

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This entry was posted in Marketing, Mobile VAS, Smartapps and tagged , , , by Sunil Malhotra. Bookmark the permalink.

About Sunil Malhotra

Serial entrepreneur / Consultant-at-large / Industrial Designer / Interdisciplinary professional. Outsourcing is a phenomenon I openly criticise as having been the way businesses continue to look at people - simply as alternatives to machines. I am passionate about collaborating with like minds to evolve the new paradigm. Co-create value concepts for a sustainable and level playing future.

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