Now is the opportunity for designers to use the power of design, not just to improve lifestyles but also to practice design in a way that balances social and environmental interests.
Advertising Design – the phoniest of them all
From an excellent post by Brian Ling suggesting design freedom + designer responsibility. He makes a strong point with the following from Victor Papanek’s Design For The Real World —
There are professions more harmful than industrial design, but only a very few of them. And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don’t need, with money they don’t have, in order to impress others who don’t care, is probably the phoniest field in existence today. Industrial design, by concocting the tawdry idiocies hawked by advertisers, comes a close second. Never before in history have grown men sat down and seriously designed electric hairbrushes, rhinestone-covered file boxes, and mink carpeting for bathrooms, and then drawn up elaborate plans to make and sell these gadgets to millions of people. Before (in the ‘good old days’), if a person liked killing people, he had to become a general, purchase a coal-mine, or else study nuclear physics. Today, industrial design has put murder on a mass-production basis. By designing criminally unsafe automobiles that kill or maim nearly one million people around the world each year, by creating whole new species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breathe, designers have become a dangerous breed. And the skills needed in these activities are taught carefully to young people.
In an age of mass production when everything must be planned and designed, design has become the most powerful tool with which man shapes his tools and environments (and, by extension, society and himself). This demands high social and moral responsibility from the designer. It also demands greater understanding of the people by those who practise design and more insight into the design process by the public.
(This essay was first published on Egology – The Ideafarms Blog on December 12, 2013)
Last year, Amit Gulati, who runs Incubis Consultants, invited me to participate in an interactive session to think through design ideas for a low-cost washing machine. The workshop brought out some very interesting and fascinating ‘ways of seeing’ that completely overturned the engineering / tech / product way of approaching design problems. Did we need to redesign the washing machine (Product) under stricter constraints [this is the way most people think – start with an existing product, strip it of features, use cheaper materials and processes, reduce quality and make it low-cost], or did we need to go up a level and reframe the problem itself.
Image Courtesy: Incubis Consultants, 2013.
* * *
In the old days — as recently as the dying years of the last century — technology was trying to keep up with our needs. But instead of playing catch up, its pace overtook our needs. In the end, technology, especially those products that were powered by the silicon chip, won the race. Today we have more technology than we need and yet, rather than using what already exists to solve societal problems, we still go after creating more and more technology for the narrowest part of the pyramid – the top. Continue reading →
There’s a huge shift in the way India’s budding entrepreneurs are looking at the business of tomorrow. The standard business-plan-must-come-first refrain is fading, at least in the minds of youngsters that are looking more and more to first creating value than simply to make money. And apps seem to be driving their models — mobile apps.
“The minds on the margin are not marginal minds”. The most powerful statement I have heard in a long time. I urge everyone to watch this no-holds-barred TED video (opens in a new window) where Professor Anil Gupta, founder of the Honeybee Network makes point after point about grassroots innovation and how our great need for one-size-fits-all business models fall miserably short of what is needed.
Professor Anil Gupta, Founder - Honeybee Network
In his own words, here is how he started Honeybee
And one day — I don’t know what happened — while coming back from the office towards home, maybe I saw a honey bee, or it occurred to my mind, that if I could be like the honey bee, life would be wonderful. What the honey bee does: it pollinates, takes nectar from the flower, pollinates another flower, cross-pollinates. And when it takes the nectar, the flowers don’t feel shortchanged. In fact, they invite the honey bees through their colors. And the bees don’t keep all the honey for themselves. These are the three guiding principles of the Honey Bee Network — that whenever we learn something from people it must be shared with them in their language. They must not remain anonymous.
“They must not remain anonymous.” If you listen to the ‘silent’ pieces of his talk you hear frustration, helplessness, trauma, longing and urgency in equal measure. He espouses a fairness test that he first applies to himself before he preaches.
Twitter is a place to tell the world something in all of 140 characters. I’m not about to explain that the underlying sms technology is what creates this limit and it is not a number based on user research or any fancy stuff of the sort. So it’s a great way to waste company time for personal gratification. After all, how can anybody say something in just 140 characters (including spaces). How’s 20-odd words going to convey anything meaningfully?
Okay, so you want to be the first to tell the world what’s happening around you. You want to get your thoughts out of your system so new ones can be born. You want to keep checking how many people are following you. And you want your employer to pay for all this. Shame on you. What a waste of time! And some of you even try to convince your marketing guys get a company account for some ‘brand building and preservation’. The world is about ‘conversations’ you say.
Sorry, but I just don’t get it. Okay, the Dalai Lama tweets his spirituality. And