Location, Location, Location and Smart Shopping

My company Ideafarms is not known for seeking the limelight. It is built on old-fashioned values — trust, empathy, mutual respect, empowerment, enablement — all popular business talk. And we find it so difficult to talk about ourselves because we like the walk more than the talk.

The last few months have been crazy. It has been DealChaat all the way. Chaat, for the uninitiated, is all about junk, street food. And ‘deal’, they say, is a bad word in today’s India. Why am I not surprised! Here, let me give you a clue. Nobody wants the middleman any longer.

Enter DealChaat 

India’s first location-based “last-minute-last-mile” platform on mobile. Full disintermediation.


Check it out. You may want to be associated … write on the blog, help with design, technology, be a critic, join the crack team … let me know.

DealChaat on the web: Facebook, Twitter, Website

Talk to us.

Also interesting in the above context are the following trends for 2013


Social Apps and the Mobile Frontier

There’s a huge shift in the way India’s budding entrepreneurs are looking at the business of tomorrow. The standard business-plan-must-come-first refrain is fading, at least in the minds of youngsters that are looking more and more to first creating value than simply to make money. And apps seem to be driving their models — mobile apps.

So here’s my equation …

VALUE = Mobile + Social

via Social Apps and the Mobile Frontier.

Farewell Web 2.0?

The sheen of Web 2.0 is fading. People have laid their claim on the next ‘version’ – 3.0. See how our thinking is so linear. Why are we forcing ourselves to believe, and in retrospect, that there was something called Web 1.0! Isn’t that how versioning happens?

I’d rather have called it Web-as-a-Platform (WaaP) because that’s really what it is.

My reasoning is simply that by ‘componentising’ the Web we have created –

  1. a way for individuals and groups to ‘talk’ to the world and to each other in ‘open spaces’;
  2. collaborative software to capture, exchange and share collective ideas and ideologies;
  3. a philosophy where people can improve upon – or add value – to other people’s efforts; and
  4. less dependence on technology ‘consultants’.

What I have yet not been able to see is the ‘meta’ part of the phenomenon. Call it Web-as-a-Vehicle (WaaV) – likened to a mass transportation system and not a car. I might call it Meta-more-for-less (sounds like metamorphosis). We need a hard look quickly at how to design the interfaces (if they do exist) between the existing technology components or we run the risk of building yet another set of ‘silos’ made up of existing Web 2.0 pieces. Which in simple terms means bridging the “gap in capability” between the ‘individual’ creating the content and the techie who built the component.

Google’s Chief economist, Hal Varian, says executives in wired organisations need a sharper understanding of how technology empowers innovation, here.

… the kinds of innovations I think will arise on top of that will be innovations in how work is done. And that’s going to be one of the most exciting aspects, in my opinion.

That’s the key here. How work is done must supersede how things work.

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German Minister promises to ensure Just Resolution of Ideafarms Dispute

Given that a lot of noise was being made in Germany about the lack of enforcement of IP rights in India following the Enercon and Natco decisions, it was inevitable that Germany would raise those two matters during the bilateral talks scheduled with India between May 9 and May 11. As had been predicted before in the related post, the Indian government too found in the Ideafarms dispute sufficient diplomatic ammunition to face Germany.

As per a recent report from The Economic Times, in course of the meeting that had taken place between the Indian Commerce and Industry Minister Anand Sharma and the German Federal Minister of Economics & Technology Philipp Roessler, Sharma had raised concerns about the Ideafarms dispute and the manner in which it had been handled by the German court. He was assured that the German government would look into the matter and ensure a just resolution to the dispute.

via SPICY IP: Spicy IP Tidbit: German Minister promises to ensure Just Resolution of Ideafarms Dispute.

Sneak Review: Cloud Surfing


The fact that I have the opportunity of reviewing Cloud Surfing before its launch sitting halfway across the world in India, hints at Tom’s having already made a round trip to the future. Everything in the future is about connections — Machine-Machine + People-Machine + People-People — that will reach from 5 billion today to a staggering 100 billion in 2020. This is likened to the number of neurons in the human brain. Whether or not this means that the world will become intelligent, one thing is certain — our past cannot inform the future of work, life and play.

Tom is a natural at storytelling and you run into pleasant sprinklings of anecdotes that stay with you throughout the book. Each chapter of Cloud Surfing is a revelation; the more I read the more curious I became. Parts of it are science fiction at its best, only it may not turn out to be fiction.

Continue reading “Sneak Review: Cloud Surfing”