Innovation 101: People first

I’ve tried and cried but have not been able to find any machine that’s innovative. Neither have I found a machine that cries, or is frightened or is creative or has an ego or is greedy. Strangely enough, I don’t have to look too hard for these ‘abilities’ when it comes to people, regardless of their religion, race, cultural moorings or, for that matter, even age.

If you’ve ever driven in India you’ll often find that the ‘victim is the violator’ which means the same thing even if you read it the other way around. But when it comes to business and society, this mindset is almost universal – it’s not just an India thing – and the preachers are rarely, if at all, practitioners. Innovation (are the so-called experts listening?) is a field of endeavour that is deeply rooted in local-contexts and unless you learn the ‘cultural’ behaviors you don’t have a chance of providing any value.  Continue reading “Innovation 101: People first”

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