Reality Shows: Attractive NEW business opportunity for Television News channels.
According to a survey on early 2009, Reality Shows attracted 45 million sms votes. (April 21, 2009 — See Graphic)
The PM’s Relief Fund has promised Rs. 125 crores for Leh. The floods in Pakistan are begging for aid fuzzily estimated to be of the order of USD 1 billion. I, like many others, would like to do my bit.
Nature’s reality shows are far more ruthless than “The moment of truth” on TV. As a matter of fact, her reality shows are the moment of truth for those in the line of fire. So much for philosophy — let me get straight to the point.
My idea is simple – ‘SMS your vote for Aid’ – and I’m not even asking for any credit; just let’s do it!
There’s this fancy company that has a fancy business model called multi level marketeering (MLM). I will not name it, not because I’m afraid to but because putting their name here would be another way to virally market them. Sorry guys, you’re not going to be able to leverage my blog to achieve your unethical goals.
What’s my problem? After all in business, the end (profit for you) always justifies the means doesn’t it? And isn’t there a well known legal tenet that says ‘customer beware’? But I haven’t come across any philosophy that says ’employee beware’.
Now these guys say that theirs is an innovative business model. They don’t need infrastructure, payroll, management – just a set of products that use the credibility of unsuspecting human beings down a never ending chain. The model ‘invisibly’ erodes the value of the unsuspecting victims’ existing social networks for a miniscule fraction of the return that the glib entrepreneur makes every time a sale is effected.
Can you even imagine what they’re selling? Packaged cosmic energy!! I’m not kidding you. That’s why I called it marketeering and not marketing. In my dictionary marketeering has all the ingredients of criminality but sadly, no legal system in the world has classified it as such. That would make all businesses criminal right?