Deals on your smartphone on-location | the DealChaat blog

“DEAL” has come to be a bad word. So we are told.

The culprit is aggregation. Why have a middle-man that provides no or negative value. The other culprit is designing the mobile experience using the web toolkit. Mobile phones are not just computers with smaller screens; they are personal belongings that can be personalized. And yet another culprit is that advertising, promotion and marketing, meant to be instant and real-time on location-based apps, are still produced the way agencies produced print ads in the eighties.

via Deals on your smartphone on-location | the DealChaat blog.

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Location, Location, Location and Smart Shopping

My company Ideafarms is not known for seeking the limelight. It is built on old-fashioned values — trust, empathy, mutual respect, empowerment, enablement — all popular business talk. And we find it so difficult to talk about ourselves because we like the walk more than the talk.

The last few months have been crazy. It has been DealChaat all the way. Chaat, for the uninitiated, is all about junk, street food. And ‘deal’, they say, is a bad word in today’s India. Why am I not surprised! Here, let me give you a clue. Nobody wants the middleman any longer.

Enter DealChaat 

India’s first location-based “last-minute-last-mile” platform on mobile. Full disintermediation.

innerpage_shoppers1

Check it out. You may want to be associated … write on the blog, help with design, technology, be a critic, join the crack team … let me know.

DealChaat on the web: Facebook, Twitter, Website

Talk to us.

Also interesting in the above context are the following trends for 2013

Social Apps and the Mobile Frontier

There’s a huge shift in the way India’s budding entrepreneurs are looking at the business of tomorrow. The standard business-plan-must-come-first refrain is fading, at least in the minds of youngsters that are looking more and more to first creating value than simply to make money. And apps seem to be driving their models — mobile apps.

So here’s my equation …

VALUE = Mobile + Social

via Social Apps and the Mobile Frontier.

Social Media to save eGovernance

The Internet is not what it used to be a mere decade ago. With 130 million broadband users in India, it clearly has arrived to higher goals — and obstacles — in its growth path.

via E-governance is passe, i-governance is in – Hindustan Times.

The corridors of power echo hushed allusions to probity, accountability and transparency. NIC won’t let go and the bureaucracy can’t find a way to go around the ‘3-quotation’ process settled before Independence.

Social Audit, Citizen Empowerment, Graft etc. can all be achieved by simply bolting Social Media on eGovernment databases. Sadly the very knowledge that catapulted India into IT superpowerdom is holding the nation back from using technology sensibly and to service the underserved rural citizenry.

3 Hyperlocal Marketing Success Factors

Traditional marketing focuses on the needs and wants of customers. What drives needs and wants are problems.

Nobody likes to admit they have problems, but the truth is we all do. We may not be getting quality sleep because we need a better mattress. Or we may not entertain as much as we would like because we are embarrassed about our outdoor environment.

Call it what you wish, just recognize that the needs and wants of your future customers are the result of real or perceived problems.

Problems require solutions, and businesses that can effectively and appropriately respond to them will earn the business.

Your local business is ideally positioned to do exactly that. It’s the crux of hyperlocal marketing.

via 3 Hyperlocal Marketing Success Factors.