Innovation 101 – The Jugaad phenomenon

This post is meant for those of you who have set up automated alerts for the new magic word ‘Jugaad’, the most fashionable innovation thread about India these days. Several innovation ‘gurus’, management experts, authors have latched on. The common thread – they’re mostly based in the US and are of Indian origin. The more equal of us. Keith Sawyer calls it a ‘fad from India’ and that’s exactly what  it is.

Business Week* reports on a management fad from India, that goes by a Hindi slang word, jugaad (say joo-gaardh). It means “an improvisational style of innovation”. It’s “inexpensive invention on the fly”. It sometimes has negative connotations, like cutting corners. The idea is that it doesn’t have to be perfect or fancy; it’s just good enough to satisfy immediate needs.

>>*See the comments at the end of the article.

Don’t be fooled – Jugaad is jugaad and innovation is innovation. Jugaad is a dangerous mindset – you heard right, a mindset. You ‘fix’ things by simply putting together bits and pieces, never mind that they don’t fit or that the final product is unreliable, unsafe, whatever. When something goes wrong, you can always use the excuse of not having time, resources, skills, etc. After all you did achieve ‘cheap’, didn’t you.

Maruti Gypsy 2020?

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